Client: Cutie Hut
Location: 789 Albany Hwy, East Victoria Park, WA 6101
Project Type: Retail Fit-Out
Scope: Alldin delivered a brand-led retail fit-out, including shopfront detailing, custom display fixture installation, electrical integration, flooring, painting, ceiling works, joinery installation and high-impact merchandising features.
Completion time: 5 weeks
Inside Cutie Hut’s New Retail Fit-Out
Alldin delivered the Cutie Hut Vic Park fit-out at The Park Centre, transforming an existing shopping centre tenancy into a bright, playful and highly shoppable beauty and lifestyle store.
Designed around a “Fresh Pastels & Pop Culture” concept, the fit-out brings together a custom arched shopfront, illuminated signage, routered icon panels, pastel finishes, timber-look vinyl flooring and integrated display lighting to create a strong brand presence from the mall.
The completed store balances Cutie Hut’s colourful retail identity with the practical requirements of a high-volume product environment, using custom display fixtures, wall bays, gondolas and window displays to support browsing, visibility and everyday retail performance.
Client: Cutie Hut
Location: 789 Albany Hwy, East Victoria Park, WA
Project Type: Retail Fit-Out
Scope: Alldin delivered a brand-led retail fit-out, including shopfront detailing, custom display fixture installation, electrical integration, flooring, painting, ceiling works, joinery installation and high-impact merchandising features.
Completion time: 5 weeks
Inside Cutie Hut’s New Retail Fit-Out
Alldin delivered the Cutie Hut Vic Park fit-out at The Park Centre, transforming an existing shopping centre tenancy into a bright, playful and highly shoppable beauty and lifestyle store.
Designed around a “Fresh Pastels & Pop Culture” concept, the fit-out brings together a custom arched shopfront, illuminated signage, routered icon panels, pastel finishes, timber-look vinyl flooring and integrated display lighting to create a strong brand presence from the mall.
The completed store balances Cutie Hut’s colourful retail identity with the practical requirements of a high-volume product environment, using custom display fixtures, wall bays, gondolas and window displays to support browsing, visibility and everyday retail performance.
Scope of Work
The commercial retail fitout works included shopfront detailing, display fixture installation, walling, ceiling works, flooring, electrical integration, painting, joinery installation, signage coordination and final handover.
Alldin’s scope included:
- Installation of display fixtures D-FIX 01 to D-FIX 11, including wall displays, gondolas, promo displays, glazing bay fixtures, lockable drawers, POS counter and illuminated mirror elements.
- Installation of general fixtures in accordance with the design schedule, including Laminex surrounds, powder-coated plinths, sink cabinet and client-supplied mirror.
- Supply and installation of the entry door and custom routered S2 panel.
- Construction of the new photo booth and store room.
- Floor scanning, concrete chasing, and make-good works.
- Complete electrical installation, including power provision to signage locations and 24-hour timer allowance.
- Supply and installation of Expona Commercial vinyl plank flooring and threshold edge strip.
- Flush plastered ceiling works, access panels and painting.
- General joinery installation and hardware, including installation of selected client-supplied equipment.
- Preliminaries, including building permit, skip bins, EWP and insurance.
A Shopfront Designed for Foot Traffic
The shopfront was one of the defining elements of the Cutie Hut fit-out. In a busy shopping centre environment, the frontage needed to create instant recognition while allowing customers to see into the store from multiple angles.
The custom arched entry creates a memorable arrival point, softening the full-height glass frontage and giving the store a playful boutique identity. The entry design included powder-coated framed pivot doors, an arched panel above for illuminated signage, and custom perforated detailing to the internal frame.
The result is a high-visibility shopfront that works as both signage and architecture, helping Cutie Hut stand out within The Park Centre.
A Brand-Led Retail Environment
The finished Cutie Hut store reflects the original design intent: playful, pastel, bright and highly visual.
The material palette included Laminex Polar White, lilac linen-look fabric, white pegboard, powder-coated plinths, Vivid White and Wisteria paint finishes, supported by warm timber-look vinyl flooring.
The result is a retail fit-out that feels colourful and fun without losing structure. Every element, from the arched entry to the illuminated displays, works together to create a cohesive customer experience.
Planning a Retail Fit-Out in Perth?
The difference between a basic shop fit-out and a high-performing retail space comes down to the details: how the shopfront attracts attention, how customers move through the store, how products are displayed, and how lighting, signage and services work together behind the scenes.
If you’re planning a new retail store or upgrading an existing tenancy, Alldin can help deliver a fit-out that brings your brand to life while supporting practical day-to-day retail performance.
Get in touch to discuss your next retail fit-out project.
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Acknowledgement of Country
Alldin acknowledges the Traditional Custodians of Country throughout Australia, and their continuing connection to land, water and community. We pay our respect to all First Nations peoples, their cultures, and their Elders, past, present, and emerging.
